Volvos in films

OK, I’ve just been writing some more serious stuff about dealing with people, so as an antidote for myself, here’s something really trivial that’s been bugging me for a while. Is it me, or are there a disproportionately high number of appearances of Volvos in films. Here’s a list of ones I’ve noticed (so far).

  • School of Rock – This is a true Volvofest. The car park at the school where Jack Black works has, at various points at least two XC70s, an S80 in the background, a V70, and a V40. One of the fathers drives an XC90. When Jack arrives for the parents evening the first five cars he drives past are Volvos. Right at the end a V70 drops a child off for the new school. You’d think it was filmed in Sweden…
  • Freaky Friday – Jamie Lee Curtis drives an S60
  • Garfield – his owner drives another S60
  • Two Weeks Notice – Sandra Bullock drives an S80
  • Cheaper By The Dozen 2 – Steve Martin’s daughter drives what looks like a V70, although you don’t see much of it
  • The Fly – Jeff Goldblum’s girlfriend drives a 200 series estate.
  • The West Wing – CJ’s Dad has an old 200 estate when she visits him in series 4
  • The Sure Thing – John Cusack initially gets a lift from Tim Robbins in an Amazon estate
  • Mrs Doubtfire – Sally Field drives a red 850 saloon
  • New Moon – Robert Pattinson drives an XC60. Even vampires drive Volvos…
  • Twilight – …and change them quite regularly it seems, as in the first film he drives a silver C30.
  • Eclipse – my daughter tells me there’s a different one in this as well. Currently unconfirmed.
  • Back To The Future – Near the start, where Michael J Fox and his girlfriend are in the town square, you can see a 240 in the background
  • Son of The Mask – Again near the start, there’s a big explosion at a party, and two 240s get turned over. There might be some more Volvos in the film, but frankly, I couldn’t take more than a few moments of this one…
  • Must Love Dogs – Diane Lane’s boyfriend drives a gold C70
  • Music And Lyrics – Hugh Grant’s agent drives an S60
  • Sydney White – at the hustings for class president (or whatever it is) there’s a black XC60 prominently behind Amanda Bynes
  • The Shaggy Dog – I literally only saw 30 seconds of this, honest, but the dog was being driven around in an XC90…
  • Something’s Gotta Give – Diane Keaton drives a C70
  • Marley And Me – Owen Wilson drives a navy blue S80
  • Never Been Kissed – Drew Barrymore’s friend drives a 240 estate
  • 27 Dresses – Katherine Heigl drives a 240

This list also gives a slightly embarrassing indication of the sorts of films I watch, doesn’t it? I cite a 1311 year old daughter as partial defence, m’lud. Street cred improved slightly by New Moon, I think, but then Son of The Mask messes that up a bit.

The answer, no doubt, is that those clever Volvo marketing types are placing their product squarely in front of their target market – parents. People like me, in fact.

3 responses to “Volvos in films”

  1. Mick says:

    Well, it’s a quiet night so I googled guess what. I have a C70 so I have to declare an interest, but I see them everywhere. I reckon they outnumber every other model. Volvo must be laughing all the way to the bank!

  2. mark_nis says:

    Millennium Triology

  3. Katharine Huggett says:

    I have driven volvos for about 14 years and you are right they are everywhere, I see them in everything I watch from x-files to Jonathon Creek its not just the films its the sitcom too, a bid for global domination maybe…….

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